Wikipedia references Gregg Popovich as an "American basketball coach who is currently the head coach of the San Antonio Spurs." It further states:
"Taking over as coach of the Spurs in 1996, Popovich is the longest tenured active coach in the NBA [as well as the NFL, NHL, and MLB]. He is often referred to as 'Coach Pop' or simply 'Pop'. He has won 4 NBA championships and has the most consecutive winning seasons of any NBA couch."
Although difficult to pronounce, there are several well known resources that outline the exact pronunciation for Mr. Popovich. Including Em-tionary.com. Run by one of the leading experts in pronunciation, the founder, Emily has listed the following as the "proper" pronunciation.
@itch (@ĭch)
Proper Noun
1. A surname of Slavic origin.
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Em-tionary also provides the following context where *ahem*...@itch can be (and "may" have been) used:
Emily (while watching a Spurs game): "Where's @itch?"
Mom: "Excuse me??!"
E: "Where's @itch?"
M (breathing slowly...brain wheels smoking...all trying to figure out what's really being said): "Umm...do you mean 'Where's POPovich?"
E: "Yeah!"
M: "He's there somewhere. Emily, it's pronounced POP-O-VICH. Say it. POP-O-VVVVich."
E: "Popovich?? No. @itch!"
M: "Umm...No. POP-OOOO-VVVVich! @itch, isn't a nice word. It's Popovich. Say it."
E: "Popovich??"
M: "Yes!! Good job!"
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Sooo...any questions?
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